With Valentine’s Day in the offing edgy lingerie brand Agent Provocateur has unveiled its new ad campaign for spring starring sultry French sexpot Josephine de la Baume. Set in a seedy hotel room, the images were shot by Swedish photographer Johan Renck. De la Baume, an actress and singer, is the girlfriend of musician Mark Ronson.
Agent Provovateur creative director Sarah Shotton tells Vogue UK. “Renck translates our desires into a campaign that shows our lingerie in a fantasy of real life. Josephine de la Baume is the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates on screen.”