— Milan Fashion Week S/S 2012 Invitations: Menswear

A kaleidoscopic of some of our favourite invitations from the Milan S/S 2012 menswear collections.
In order of appearance:

 

Jil Sander’s take on the super simple, with the juxtaposition of subtle embossing and the thickness of the card, was sublime.

 

Marni opted for a similarly minimal debossed effect.

 

Titled ‘Third Generation Italians’, there was a rather touching homage to Nino Cerruti by Umit Benan for his Spring collection.

 

Riding on the wave of fashion week, this Bottega Veneta’s invitation was sent out to mark the unveiling of the brand’s first fragrance created by Tomas Maier. Of course, Bottega Veneta’s invitations always come in this iconic shade, but the standout this year was an embossed paper version of the house’s signature ‘intrecciato’ leather-weaving technique..

 

Embossed plywood was the base material over at Alexander McQueen.

 

Sailing its way to us was Etro’s paper boat – an indication of its Mediterranean-inspired collection.

 

Striding away from its old image as a conventional heritage brand, Pringle of Scotland marked the arrival of its new design director Alistair Carr with a deceptively old-fashioned photograph that had a nifty ‘peel and reveal’ strip, unveiling a lightning streak of bright fashion-forward print that appears in the new collection.

 

The usual quality we’ve come to expect from Prada’s invitations – this invitation and accompanying seat marker both featured unapologetically bold screen-printed lettering over wood-textured painted card.

 

Emporio Armani’s futuristic show invitation came with laser-cut detailing, but was also more importantly embedded with a microchip – allowing us one painless swipe of the invite over the iPad to gain entry to the show.

 

Via: Wallpaper

 

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