The English Group seems to have a whole raft of projects underway at the moment that are strong on illustration which, I suppose, makes me alert to Russian premium and luxury clothing brand Anna & Marina’s new branding.
…I know that it was launched in 2011, but work this good is surely still worth a look now.
These gorgeous details of fruit and leaves is the most striking element of this new logo and branding. Anna & Marina is positioned to be an alternative solution to internationally acclaimed high-end fashion brands such as Gucci, and their logo is based on the saying “like mother, like daughter” (or alternatively, “where theres an apple on the ground, there must be an apple tree around.”
The apple symbolizes the touching mother and daughter relationship, continuity and adherence to tradition. It also creates a variety of associations such as beauty, temptation, seduction, etc.
Anna & Marina’s target audience is represented by women of different styles and ways of life, nature and origin like the different varieties of apples, yetrelated through the main female values: motherhood, recognition, passion, love, wealth.
I’m not sure how the combination of maternal and filial relationships is meant to coincide with the seduction/temptation aspect, as they seem to be contradicting values, but the branding is otherwise executed brilliantly. The background of illustrative fruits frames the stylized ampersand wonderfully, and gives off a sense of luxury and ornate detailing.
The detailing of everything down to the tissue paper makes the brand recognizable but not redundant– there is a consistent imagery and luxuriousness to this branding, even when the logo is displayed in vastly different variations.