— Menswear collections A/W 2012: Show invitations

An assortment of our favourite invitations from the A/W 2012 menswear collections in Milan and Paris.Louis Vuitton’s invitation highlighted the brand’s international presence, opening to reveal a pop-up Eiffel Tower, which also formed a compass when half exposed.

 

A traditional waxed-effect book cloth was the material of choice for Prada’s Milan invitation this season. The red typeface made a bold ‘Prada-esque’ statement when the concertina folds were opened.

 

The unassuming exterior of the Maison Martin Margiela invitation opened up to reveal back-to-front type on the left and reflective paper on the right, creating an amusing mirrored effect.

 
Maison Martin Margiela.

 

Kenzo opted for a colourful die-cut version. The puzzle-like pack opened up to reveal multiple layers of intricate interchangeable paper layers which formed various geometrical patterns.

 

Margaret Howell’s A3 poster was printed with an image of ivy on a soft red-to-white gradient background.

 

Another poster-like offering, this time from Walter Van Beirendonck which opened up into an A2 poster with an illustration by Michael Dans on the back.

 
Givenchy presented an illustration on an A5, lightweight stock with a perforated corner which revealed the brand’s logo on the other side.

 

Opting to deliver their invitation in an ‘envelope’ wittily tied with a shoelace, Berluti printed their invite in silver foil blocking with silver-gilded edges on a thick, luxurious navy-blue card.

 

The offering from Dior Homme arrived in a grey felt cover, laser-cut to reveal the gold foil logo which had been printed on the invitation. Show details were printed on thick card with gilded edges.

 

Acne’s playful message of comic-like hearts on the front and debossed show details in matt silver on the back.

 

Bernhard Wilhelm’s mock postcards featured tongue-in-cheek crayon drawings.

 

A minimal card from Sacai, which opened up to reveal the details clearly laid out in unfussy sans-serif script.

 

Raf Simons’ take on the super-simple juxtaposed serif and sans-serif typfaces.

 

Printed on luxury matt card, Hermès’ navy-blue offering featured an embossed close-up of the collection season date on the front with the show details discreetly printed on the back.

 

Mimicking past invitation styles, the Rick Owens invitation had a graphic front which, upon closer inspection, revealed the show information discreetly debossed on the card.

 

‘Lord Arthur Savile’s Crime’ was the enigmatic message on the front of the Dries Van Noten invitation. The back revealed nothing more than the show’s information.

 

You would be forgiven for thinking the Virdi-anne invitation was just another letter in the post however, once opened the contents revealed the show details displayed on various bits of ‘aging’ paper.

 

Adam Kimmel’s quirky invitation in the form of a press badge.

 

All via Wallpaper

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