Two types of photo shoots dominate the fashion pictorial landscape: the literal and the artistic. There is blur between them, but I separate the two by what they’re attempting to communicate – literal photo shoots impart styling advice, artistic photo shoots impart a feeling.…and impart a feeling Treats magazine‘s (treatsmagazine.com) Ritual pictorial certainly does.
But it’s not a feeling that we’re accustomed to. Whereas most ‘fashion as art’ pictorials are keen to leave us dreaming of a particular lifestyle, Ritual instead plays to the dark and the mysterious and the gothic and the erotic. Its strengths lie not in its ability to make us envy a life less ordinary, but in its abilities to create a narrative and to draw us in – and the quasi-religous/quasi-satanic themes are clearly calculated to play with taboo and create an altogether unsettled response to the images.
The photographer is Signe Vilstrup.
You can see more of this essay at Fashionising