— Patented Bottle Sleeves

Design Agency Stranger & Stranger teamed up with winemaker Truett Hurst and retailer Safeway to launch this innovative packaging to shake up the wine shelves.

“Stranger identified 22 niches and buying occasions that might benefit from enhanced packaging and developed a patented bottle sleeve that contains everything from quotes to recipes.”

Kevin Shaw, Founder and Creative Director of Stranger.

 

…just lovely.

 

Via Stranger & Stranger

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