— The Alto

Sarah Dickins wants to bring “make do and mend” back into fashion.

Her “Alto sewing machine, a contender for the 2012 James Dyson Award, combines sleek, vintage-inspired lines with beginner-friendly controls to encourage display and invite frequent use. “Sewing machines are ugly and complicated which puts beginners off sewing,” says Dickins, a student at Loughborough University in the United Kingdom. “By increasing the appeal and accessibility of sewing, Alto encourages users to ‘make do and mend,’ inspiring them to recycle, customize, and repair clothes which would otherwise end up in the bin.”

 

Via Ecouture

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