Famous brands including Heinz, Marmite and Levi’s have produced limited editions of their products with no brand names on the packaging for London department store Selfridges.
The range of pared-down packaging was created for a new concession in the UK’s Selfridges store on London’s Oxford Street called The Quiet Shop, which also stocks a range of minimal fashion, accessories and beauty products.
Products with their names removed include Heinz tomato ketchup, Crème de la Mer moisturiser and Marmite.
“As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place,” say the organisers. “In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.”
The products shown to the right are as follows:
Heinz No Noise Tomato Ketchup 342ml, £2.99
Heinz No Noise Baked Beans 415g, £1.99
Clinique No Noise Dramatically Different Moisturizing Lotion 125ml, £29.50
No Noise Marmite 250g, £4.99
Levi’s No Noise 501 straight-leg jeans, £115
No Noise Crème de la Mer Limited Edition Moisturising Cream 60ml, £190
Beats by Dre No Noise studio headphones, £280