— The Percentage Mailing

This dusky pink wine packaging was created by German designer Matthäus Frost to “inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of Akzent Invest and ensure costumer loyalty.”“Our target audience received a mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate. The target audience responded very well to the handmade mailing resulting in an increase of counselling sessions.”

 

Via: Behance

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