— The Emperor’s New Clothes

French Connection’s new advertising campaign. Is anyone going to say the obvious…?

The clothing retailer has unveiled its first campaign with photographer Rankin‘s Full Service agency.

 

From Sketch to Store was written by Vicky Lawton (creative director of the magazine Hunger) and art directed by Callum Crease. Rankin photographed the models naked before illustrator Jo Bird added sketches on top.

 

“The photoshoot took two days and the black and white images emulate French Connection’s innate sense of humour.”

 

Well, it sure made me laugh.

 

The final two images here were taken by myself as I walked past the store window and was surprised to see a little more of the model than I would expect to!

 

 

 

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