A bright and zesty branding project by Anagrama for Bermellón – a Mexican hot candy confectionary shop.
“México is a country widely recognized for its spicy culinary culture. Those who know little about our country, are amazed to find out that besides spicy dishes all types of candy are also infused with these flavors.
Bermellon is a Mexican hot candy confectionery shop, whose products are very popular in the country. The company’s main objective is to claim these types of traditional treats found on Mexican streets and markets.
The brand’s greatest success consists in taking these traditional flavored products to a premium buying experience through their packaging, excellent raw materials usage and hand-crafted cooking techniques.
Our proposal reflects sophistication values that the brand promotes using an elegant typographic palette and a logotype with allusion to a family’s monogram. The selected vivid colors constantly remind us about the product’s extreme acid and spicy flavours.”