Another well designed brand collateral from Anagrama for Checklist, a custom event planning service.“Checklist specializes in custom event planning, especially for milestone occasions, such as birthdays, anniversaries, graduations, holiday parties and corporate events. Their services are custom, catered exclusively for each client’s unique needs and always aim towards sweet perfection.
Our design proposal gives Checklist an institutional look (proper of a university or college) with a jovial color palette.
The combination is meant to convey commitment and trustworthiness, but with a youthful feminine touch that ensures that every detail is never overlooked but always cared for. The pastel colors are gentle, cozy and soothing, the deep blue serious and convincing. The type selection, reminiscent of 1950’s secretarial typewriting, goes hand in hand with the conservatory institutional and feminine attention to detail concept.”