— SURF

Great design by Wedge & Lever for TransWorld SURF magazine. A strong colour palette is key to pulling their designs together for each issue.
“In late 2011, we were hired to re-design TransWorld Surf magazine. Our objective was shifting the creative direction to support a photo-driven editorial model while breathing new life into the magazine format. The intended result: sophistication that does not take itself too seriously. An immediate increase in market-share proved the re-design was successful and it continued gaining until May of 2013 when the publication was purchased by its main competitor and subsequently shut down.”

 

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