A brand identity for, of all things, a luxury sector dry cleaning business.

Purple Label offered luxury dry cleaning services to hotels and private clients who desired a more one-to-one approach to cleaning their garments than established suppliers were set up to offer.

In addition to the brand identity implementation across stationery items, The English Group designed van livery, an entirely (for this industry) atypical brochure and beautiful laundry bags for the business’s launch.