By way of a departure from the printed page, The English Group have of late been immersed in the creation of a brand identity, bottle design and accompanying promotional items for the launch of a new premium vodka.

Distilled from some of the purest water on the planet – carried across to Tasmania from the ice and storms of Antarctica – the vodka has been designed to reflect the rugged settler spirit of this largely wilderness island off the southern coast of Australia; as well as a percentage of profits being set aside to fund on-the-ground conservation projects in Tasmania.

Here we just take a moment away from the ongoing work to showcase not just examples of the first samples of the product itself (in the bottles that The English Group has designed), but also a few of the design visuals we are working on at the moment to further progress the project.