Pixie is a tech start-up with a strong focus towards social responsibility.
At its most simple, Pixie is a payment provider and app-based discovery platform entirely committed to those many and varied independent business that define our local communities.
The English Group has worked with Pixie for a number of years and along the way has created its brand identity and evolved its broader visual language to great effect.
Pixie’s brand strapline is ‘Passionately Independent’ – which was itself crafted by The English Group – and our task here was to write the script for a new brand supporting video commissioned to explain Pixie’s unique proposition; which is to be used on the company’s website and across social media.
The text of the video was then repurposed for the client’s new consumer and merchant brochures produced alongside and part of the same campaign.