The English Group was responsible for all promotional materials for both the British Academy of Film & Television Arts’ film and television awards events for three years running. This included tickets, menus, and publications to announce nominations and to accompany the event itself. …the latter being a 300pp publication comprising more than 20 original articles profiling the pinnacle of the year’s films and film-makers.
The editorial management involved in this project and the deadline pressures too, served to establish the foundations of much of the agency’s work for many years to come.
Upon completing our tenure with the Film and the Television Awards, The English Group helped to establish BAFTA’s charitable foundation fund-raising project – Screen Dreams – which was set up to help fund the Academy’s educational programmes. The agency oversaw all management of this project and its high-profile auction/dinner events for three more years; raising close to £1m over this period.
During the years we worked for BAFTA, The English Group was also lucky enough to initiate a number of original photographic essays – for exhibition at the Academy’s headquarters and private members’ club at 195 Piccadilly – which remain landmark projects in our portfolio to this day.
This reworking of BAFTA’s brand identity was used across all Awards events during this period.
Featured below is but a small selection of the printed materials produced for and alongside the Awards events; including – featured first here – large 1040mm x 700mm limited edition posters for the awards event itself, the nominations brochures produced to precede each awards event and the large format 300pp publication produced to given as a commemorative gift to all attending. In addition, also featured are two other publications of note produced at this time. The first is a photographic essay of guests attending the annual awards event which were shot on the last working model of the world’s largest format camera, the 20″ x 24″ Polaroid camera. …it was a such a privilege to conceptualise this project and be authorised by BAFTA to run with the idea and realise this work. Also shown is an example of one the auction event catalogues The English Group produced to support the Academy in raising funds for its initiatives.