The Fritton Lake estate is a collection of architecturally distinctive cabins located all around a huge lake in Norfolk, East Anglia. In addition, the estate offers guests hospitality at its owned gastropub, The Fritton Arms. The project is focused towards providing a base for those with a love of the great outdoors, wildlife and enjoying being beside or on the water. It is also home to a mix of significant conservation initiatives.

Fritton Lake is but one of a broad mix of projects that The English Group has worked on for Hugh Crossley, the 4th Baron Somerleyton, and represents an identity design that we are especially proud of.

In addition to stationery, the Fritton Lake branding has, since it was first implemented, been applied to advertising, site signage, staff workwear and an impressive range of retail T-shirt designs, cups and mugs and all manner of other brand supporting items.