The English Group was commissioned to undertake a fundamental review of the brand, including a redrawing of the core brand identity and creating brand guidelines to manage the roll-out of (variations of) the brand across multiple sites in the Mediterranean and in the United States and the South Americas.
Over many years, projects included the creation of a corporate brochure for Grace Hotels, as well as complementing publications for a number of the hotels comprising the Group. The agency also created the look and feel of Grace Hotel’s prestigious private member’s collection and the Group’s charity foundation.