Part of a broader research project (alongside The Quite Delightful Project print publications) to design a magazine for reading on iPads and mobile handsets.
This publication was targeted towards young mothers and would have comprised articles both directly pertaining to parenting and also other – often edgy – content that this profile of subscribers would be likely to find compelling.
As a consequence of the digital environment that the magazine was to be published onto, this was an exercise as much to do with UX – individual reader’s navigation through the publication’s content – as it was about design and page layout.