The Sing Campaign

This was the first project that we worked on with signer/songwriter, campaigner and activist Annie Lennox, to launch her own charity foundation focused towards raising awareness of women suffering from HIV and AIDS in South Africa.

In addition to the brand identity we also produced a rather beautiful brochure to bring to its audience’s attention some of the dreadful statistics pertaining to the AIDS epidemic in South Africa and impacting on women and children in particular. Annie recorded a special edition of her song Sing for this publication with many other female singers (such as Aretha Franklin, Martha Wainwright and even Madonna) contributing vocals. A CD of this recording was included within the brochure and its bespoke wallet.

This SING Campaign was launched shortly before the death of Nelson Mandela and he graced the publication with words in support of the project which were included alongside a photograph of Annie with this great humanitarian and leader.