Having worked with this client for well over a decade, this version of the business’s brand identity is an updating and redrawing of an earlier version (that has, little changed, served this Mayfair-based luxury sector business for almost 200 years).

…sometimes, a rebranding of a business’s identity should pay close attention to its heritage and not try to force necessary change for change’s sake.

Over the years, The English Group has designed countless highest-specification invitations for events hosted at the business’s Mayfair showrooms (and to support the opening of its first ever premises outside of the UK, in India), promotional broadsheet newspapers, books and brochures, successive iterations of the company website, as well as exterior signage and window graphics for new showrooms all across West London.