Brand identity for a new independent and sustainability focused retail boutique launched by the owners of the Somerleyton and Fritton Lake estates in East Anglia in the U.K.

The branding is unusual in that it comprises three mix and match iterations of the business identity that can each be used as a primary brandmark, dependent only on the canvas upon which it is to be applied. …whether that be a landscape usage, a more typical usage or when there is only room for the initial letters.

Also shown are a few examples of the brand identity employed to help underpin the launch of this new venture.