The English Group had great fun creating a secondary strand of digital postcards for The Quite Delightful project for a campaign that spanned both publications.
Whilst the majority of the project’s marketing was image-led, drawing in social media users through their respective fascinations with erotic image-making, we soon found that a quick clever and risque quote could push the same buttons just as effectively.
Some of the quotes featured here were soon to be repurposed – along with a selection of all-new ideas – for a range of greetings cards that were both visually pretty and yet rather salacious too.
You can see The Quite Delightful Project’s greetings cards here:
You can see the digital postcards created for the Quite Delightful Project’s social media marketing here and here: